With well deserved holidays approaching, winterized (and Wintour-ized) magazine editions and a flurry of fashion recaps, the final days of the year leading into the next always pose a sort of counting down sentiment. For the next fourteen days we'll be spelling out "Winter Holidays", with a post for each letter directed toward what's to come in the industry, delighting in the already much awaited style of 2014.
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| BURBERRY BEAUTY BOX PHOTO CREDIT: TELEGRAPH UK |
Covent Garden, in the West End of London, is the charming location chosen for the launch of the Burberry Beauty Box. The boutique opened today, wrapping up a year of cosmetic concepts put forth by fashion houses with primp and prose that is, of course, trenched in the campaigned technological know-how of the British brand.
We've come to expect nothing less then a compilation of classicism and the contemporary and what is inside the "Box" is full of outside of the box thinking. The digital nail bar allows customers to self-match and try on tints of polish virtually, while Apple infused till-free systems will introduce shopping online in the environment "Runway Made-To-Order" following the houses' shows during London Fashion Week.
Complete with a dazzling sixteen foot "digital chandelier", personalized "bespoke" beauty boxes and styling services, and a selection of products exclusive to the Beauty Box (with monthly in-store releases); this is just the cosmetic check mark for Burberry's chatoyant year.
Sources: Telegraph UK, Global Blue
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| BURBERRY BEAUTY MIX AND MATCH PHOTO CREDIT: GLOBAL BLUE |
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| INTERIOR BURBERRY BEAUTY BOX PHOTO CREDIT: GLOBAL BLUE |
Sources: Telegraph UK, Global Blue
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