Friday, June 27, 2014

They're Real, They're Benefit

By Derick Williamson

A bold statement was made by guest speakers Ruth and Rema, which instantly captured the attention of  Fashion Art students. In pink and bright colors, accessorized with big sun glasses and wore printed t-shirts designed by their marketing. I was quickly impressed by the company founded by Gene and Jane Ford in 1976, now partnered with LVMH. 

Benefit sells the number1 selling mascara brand in the world. They plan to increase their presence in the Canadian market while continuing to dominate as one of the top 3 brands in digital. There social media presence on Instagram has 250,000 followers with a bigger goal this year to expand that network. At the end of the presentation, they made us more than satisfied by handing out samples of their top products. A big thank you to Ruth & Rema for their enthusiasm and valuable insight!


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