Wednesday, July 17, 2013

Nike Releases App for Sustainable Fashion Lovers

By: Rebecca Taylor

Popular athletics company, Nike has teamed up with students from the London College of Fashion’s Centre for Sustainable Fashion, to create “Making” an app that helps people determine their clothing’s environmental impact. The app has four categories where it ranks each fibre, and then gives the fibre a total score out of 50. The higher the score the better the environmental impact.

The categories used in the app are chemistry, energy/greenhouse gas intensity, water/land use intensity, physical waste, and recycled. Users can compare fibres in different categories or as a whole in the Base Material Score category. The app also includes an organic category that ranks the best organic fibres. The “Making” app however does not take into account the entire lifecycle of a garment, such as customer care.

The app allows consumers and designers to easily compare the environmental impact of commonly used fibres. The new app can be downloaded for free on an iPhone from the iTunes store. The app may not change the fashion world significantly but it is a great step towards a more sustainable industry.


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