Surf and Skate Street Style: Agenda Trade Show Long Beach SS14

By: Tamara Arnew

AGENDA TRADE SHOW LONG BEACH JULY 2013
PHOTO CREDIT: FRESHNESS MAG.COM

The Agenda Trade Show overtook Long Beach, California through July 26 and 27 following a kickoff in New York for the show’s tenth anniversary and moving to Vegas for August 19 and 20. The show focuses on surf and skate apparel line’s inspiration through the independent curation of street style movements rising from music, art and way of life.    

ED TEMPLETON PHOTOGRAPHY
PHOTO CREDIT: TACKYWORLD.COM

Founder of Agenda, Aaron Levant, reported in an interview with Complex Magazine that he is “not quite sure where the trends are headed, but feels there will be an almost "worlds colliding" assimilation where street wear and high-end menswear create a global fashion synergy.” (Harris, Complex Style) With longstanding brands in the industry sector collaborating, a spirit and connectivity conveyed through displays of art by the likes of Ed Templeton and Girl (amongst others) and the re-establishment of Agenda’s concept towards providing a trade show space for the future of emerging companies – he’s not far off from his predicted agenda. 

 BROTHER SEWING MACHINE AT THE MATIX BOOTH
PHOTO CREDIT: TACKYWORLD.COM

Trends oncoming from the Long Beach trade show include California ripped and over-dyed denim, seasoned vintage aesthetic from all eras sixties forward with a classic surf/skate look and pieces that unify mens' and womens' wear with the idea that the clothes can be participative in the culture, worn to sentiment and have a high level of fashionability. Tech fabrics that change and blur the boundaries between sport, street and the provocative nature continue to be grass roots innovative. Those to watch include Shown to Scale, The Ampal Creative, FTC, Zanerobe, Dimepiece, Matix, Montreal brand Uranium and Surf Pendleton. Further brands involved in the show can be found on the pages of http://agendashow.com. 

AGENDA TRADE SHOW LONG BEACH JULY 2013
PHOTO CREDIT: FRESHNESS MAG.COM

Sources: ComplexMag.com, FreshnessMag.com, WWD, Tackyworld.com, Locale Magazine, AgendaShow.com