Friday, February 1, 2013

Pantone Colour of the Year: Emerald!

For most people the holidays come and go and January acts as a rest for tired Christmas shoppers. In the fashion world however, there is no rest. Spring wear hits the stores, F/W shows grace the fashion capitals and the one of the most anticipated fashion announcements sets the tone for the upcoming year. Pantone colour experts got busy announcing their annual colour of the year for 2013 and we’re excited to announce it with them, a beautiful jewel shade of emerald green!

The official colour code for this new hue is Emerald 17-5641, but Pantone is calling it, “lively, radiant, lush, a colour of elegance and beauty” (Pantone, 2013).  If you haven’t seen it, you’re in for a sophisticated, almost royal touch to outfits this year. This is a much different approach on the year than how Pantone inspired us last year, with their free-spirited Tangerine Tango, which radiated off the runways with youth and brought us the beautiful coral lip trend.

What is emerald green to you? For Pantone it “enhances our sense of well-being, balance, and harmony” (Pantone, 2013). This is exactly what is needed after a bit of a crazy 2012. Amidst the natural disasters, the strange celebrity baby names, global warming threats… harmony and focus on well-being is exactly what we needed.

Although not everyone can go head to toe in these yearly hues, there are many ways you can incorporate it into your new year. The coral lip of last year’s hue is a perfect example of testing your limits! Other options can include integrating it into your home décor; with its peaceful green undertones you’ll have healthy vibes all year. Another option is through statement necklaces, embracing the jewel advantage of the emerald, or even having your morning coffee in one of Pantone’s colour swatch mugs!

Pantone’s colours are all about the thrill of the inspiration and pushing yourself out of your comfort zone.  Fashion defines you as a person, but this can’t be done without daring to stray from what is familiar once and a while. Runways thrive off the challenge of these annual shades and we know we can only expect the best from the best this year. In the meantime, put some emerald into your 2013! 

By: Maddison Brown

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