Fast fashion
retailer H&M recently teamed up with students at Beckmans School of Design
in Sweden. H&M challenged students to design a collection of up-cycled
clothing. The winning outfits are to be showcased at H&M’s flagship store
in Sweden and auctioned off with all proceeds going to support UNICEF. Each
student was given a week to create an outfit using clothing that was collected
during H&M’s take back program.
Three students were chosen by a panel of esteemed judges as the winners. The winning outfits were designed by Leonard Kocic, Jonna Ru and Malin Unga, whose designs were well constructed and innovative.
Three students were chosen by a panel of esteemed judges as the winners. The winning outfits were designed by Leonard Kocic, Jonna Ru and Malin Unga, whose designs were well constructed and innovative.
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| DESIGNED BY JONNA RU SOURCE: ECOSALON.COM |
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| DESIGNED BY MALIN UNGA SOURCE: ECOSALON.COM |
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| DESIGNED BY LEONARD KOCIC SOURCE: ECOSALON.COM |
Through this collaboration, H&M wanted to promote the idea of repurposing old clothing to make new, fashionable garments. It’s incredible what a few minor adjustments can do to an old garment to make it stylish again.
Sources: Ecosalon.com
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